In the trade sector, Contrast Management-Consulting has extensive experience regarding all forms of trade. Additionally, we advise wholesalers with increasing their potentials of B2B distribution channels.

Contrast Management-Consulting supports its clients along the whole value chain. We do not only have considerable experience in the traders’ core businesses, but also know the critical points at the interfaces between steps in the value chain and to industry. In our work with leading traders and distributors we have often contributed to ground-breaking industry developments.

Our consulting approach in the trade sector is customer-centred. For us there is no doubt that a successful trader has to make the customer the focus of his attention in all aspects of his organisation – from developing the business model and directing the distribution channels to the supply chain. Only a complete alignment with the customer’s needs guarantees success.

With its many years of project experience, Contrast Management-Consulting is familiar with all relevant questions relating to trade and retail:

• Portfolio- and format strategy, e.g. developing new distribution channels and formats; effective control of branch portfolios
• Verticalisation of business models
• Internationalisation strategies
• Product range strategy / optimising product range control (category management)
• Detecting profitability reserves in the customer and product range portfolios