Contrast Management-Consulting has extensive project experience in the consumer goods industry regarding a multitude of questions. We combine deep analyses and creative approaches to find new solutions for the central questions of the sector, including growth and market entry strategies, increasing value in saturated markets and category management.

We do not treat the individual stages of the value chain in isolation. Thus our knowledge about structure, requirements and processes in wholesale and retail industries provides numerous new starting points. We make use of this know-how particularly when optimising distribution, rebate systems and the brand portfolio of consumer goods companies.

Our tasks are as numerous as the products of this sector. We support our clients – whether they are ambitious start-ups or globally established market leaders – in, for instance, the following fields:

• Detecting changes in markets and developing strategic concepts, in order to benefit from changing trends
• Geographical expansion / internationalisation
• Product range strategies, e.g. the role of own-brands
• Realignment of the brand portfolio
• Distribution optimisation, e.g. by means of new distribution concepts, reorganisation, improved distribution control or a new online strategy
• Optimising rebate systems
• Cost-cutting programmes
• Identifying investment priorities
• Post-merger integration